Founders Message
Welcome to ARENA; the most advanced fitness and functional training experience that Saudi Arabia has to offer.
Through training and martial arts, we search for something inside. We build characters, we take action, we unleash the inner potential and make a difference in our society.
As Saudi Arabia’s first-of-its-kind specialized functional training and martial arts center, ARENA strives to deliver that philosophy on daily basis by bringing together top fitness experts, advanced equipment, modern facilities and the most vigorous functional training programs under one roof for men, women and youngsters in the Kingdom.
شركة الاكاديمية المتميزة للتدريب الرياضي

Built on the foundation of promoting healthy living and personal development, ARENA’s Executive Committee works closely with renowned fitness and well-being brands such as CrossFit, Master Ricardo Liborio and Parisi Speed School, to provide our growing customer base with a diverse range of cutting-edge programs and a dynamic fitness experience unlike any other.
Our team of experts draw on a multitude of skills and a wealth of sports management experience to redefine the way physical, psychological and social well-being is achieved, which is at the heart of the Kingdom’s Vision 2030 and its aim to establish a thriving society where all enjoy a good quality of life and an attractive living environment.
To honor our role in reinvigorating social development and building a strong and productive society, we have brought onboard the most qualified experts in fitness and martial arts in Saudi Arabia, and today we stand as the biggest and most prestigious Fitness and Martial Arts Center in the kingdom with 9 state-of-the-art branches that span between Jeddah and Riyadh.
Mohammed S. Fayez
Nasir Alabdaly Alsharif
Mission & Vision
To be the prominent fitness group in transforming Saudis to become ambassadors of health and fitness. Leading by example and creating a sustainable lifestyle for society through movement, regeneration, nutrition and community engagement.
Our Mission consists on guiding results and changing people’s lives in Saudi through access to cutting edge wellness.
شركة الاكاديمية المتميزة للتدريب الرياضي
Arena Fitness Innovation – Privacy Policy
Arena Fitness Innovation (“Arena”, “we”, “us”, or “our”) respects the privacy of individuals who communicate with us through our digital channels, including WhatsApp and other customer communication platforms.
This Privacy Policy explains how we may collect, use, process, and protect personal information in connection with such communications.
1. Information We May Collect
Depending on how you interact with Arena, we may collect limited personal information including:
* Name
* Mobile phone number
* WhatsApp account information
* Messages and communications sent to Arena
* Membership or customer reference information where relevant
* Communication preferences
* Technical or transactional information generated through our communication systems
We aim to collect only information reasonably necessary for the relevant business or communication purpose.
2. How We Use Information
Personal information may be used for purposes including:
* Responding to customer enquiries
* Providing information regarding memberships, services, classes, facilities, events, and offers
* Managing customer and membership communications
* Sending service-related notifications
* Sending marketing communications where permitted
* Maintaining records of customer interactions
* Improving customer service and operational processes
* Complying with applicable legal and regulatory requirements
3. WhatsApp and Third-Party Service Providers
Arena may use third-party technology providers, including WhatsApp, Meta, Odoo, hosting providers, and other authorized service providers, to facilitate customer communications and related business operations.
Information may be processed through these platforms in accordance with their respective services, security practices, and applicable agreements.
Arena does not control the independent privacy practices of third-party platforms. Users may review the privacy policies of those platforms separately.
4. Data Sharing
Arena does not sell personal information.
Personal information may be shared with authorized service providers only where reasonably required to operate our systems, provide services, facilitate communications, maintain security, or comply with applicable law.
Where required, Arena will take reasonable measures to ensure that third parties processing information on its behalf handle such information appropriately.
5. Data Retention
Personal information may be retained for as long as reasonably required for the purpose for which it was collected, for operational or administrative requirements, or where retention is required under applicable law.
Information that is no longer required may be deleted, anonymized, or otherwise handled in accordance with applicable requirements.
6. Security
Arena takes reasonable administrative, organizational, and technical measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no electronic communication, internet transmission, database, or information-storage system can be guaranteed to be completely secure.
7. Your Rights
Subject to applicable laws and regulations, individuals may have rights concerning their personal information, including the right to request access, correction, or deletion of certain personal information.
Requests may be submitted to:
Email: sm@arena.sa
Arena may request reasonable information to verify the identity of the person making a request before processing it.
Certain information may be retained where required or permitted by applicable law.
8. Marketing Communications
Where applicable, customers may request to stop receiving promotional communications from Arena.
Opting out of promotional communications does not necessarily prevent Arena from sending essential service, transactional, membership, safety, or administrative communications.
9. Limitation and Nature of This Policy
This Privacy Policy is intended to explain Arena’s general practices regarding personal information and does not constitute a contract, guarantee, warranty, or promise of any particular service level.
Nothing in this Privacy Policy creates any additional contractual, financial, compensation, settlement, indemnification, or other obligation on Arena beyond obligations that may apply under applicable law.
Arena does not warrant that its websites, communications platforms, third-party systems, or electronic services will be uninterrupted, error-free, or completely secure.
To the maximum extent permitted by applicable law, Arena shall not be responsible for indirect, incidental, consequential, or third-party losses arising solely from the use, interruption, availability, or operation of third-party communication platforms or technology providers outside Arena’s reasonable control.
Nothing in this section is intended to exclude, restrict, or waive any right or responsibility that cannot lawfully be excluded or restricted under applicable law.
10. Changes to This Policy
Arena may update this Privacy Policy from time to time to reflect operational, technological, regulatory, or legal developments.
The most recent version will be made available through Arena’s official digital channels.
11. Contact Us
For questions relating to this Privacy Policy or requests concerning personal information, please contact:
Arena Fitness Innovation
Email: sm@arena.sa
Website: www.arena.sa
This Privacy Policy shall be interpreted in accordance with the applicable laws and regulations of the Kingdom of Saudi Arabia.
Arena Fitness Innovation – Data Deletion Policy
Arena Fitness Innovation (“Arena”, “we”, “us”, or “our”) respects the rights of individuals regarding their personal information and provides a process for requesting deletion of personal data held by Arena, subject to applicable laws and legitimate business requirements.
1. Requesting Deletion of Your Data
Individuals may request deletion of personal information associated with their interactions with Arena, including information collected through our digital communication channels such as WhatsApp.
To submit a deletion request, please email:
sm@arena.sa
Please include sufficient information to allow us to identify the relevant account or records, such as:
* Full name
* Mobile number associated with the account or WhatsApp communication
* Any other information reasonably required to identify the relevant records
For security and privacy purposes, Arena may request additional information to verify the identity of the individual submitting the request.
2. Processing a Deletion Request
Once a valid request has been received and verified, Arena will review the request and take appropriate action in accordance with applicable laws and regulations.
Where applicable, personal information may be deleted, anonymized, or otherwise rendered no longer identifiable.
3. Information That May Be Retained
Certain information may not be immediately deleted where Arena is required or permitted to retain it for legitimate purposes, including:
* Compliance with applicable laws and regulations
* Accounting, taxation, financial, or regulatory requirements
* Fraud prevention, security, and dispute management
* Establishing, exercising, or defending legal rights
* Existing contractual or legitimate business obligations
* Records that must be maintained for statutory or regulatory purposes
Where information must be retained, it will remain subject to appropriate data protection measures.
4. Third-Party Platforms
Arena may use third-party service providers and communication platforms, including Meta, WhatsApp, Odoo, and other authorized technology providers.
Where applicable, Arena will take reasonable steps to process deletion requests relating to information under its control. Certain information processed independently by third-party platforms may also be subject to the respective third party’s own privacy and data deletion procedures.
5. Scope and Limitation
This Data Deletion Policy describes Arena’s general procedure for handling personal data deletion requests.
It does not create any additional contractual, financial, compensation, settlement, indemnification, or other obligation beyond those required under applicable laws and regulations.
Nothing in this policy is intended to exclude, restrict, or waive any right or obligation that cannot lawfully be excluded or restricted.
6. Changes to This Policy
Arena may amend or update this Data Deletion Policy from time to time to reflect changes in its operations, technology, services, or applicable legal and regulatory requirements.
The latest version will be made available through Arena’s official digital channels.
7. Contact
For data deletion requests or questions regarding this policy, please contact:
Arena Fitness Innovation
Email: sm@arena.sa
Website: www.arena.sa
This Data Deletion Policy shall be interpreted in accordance with the applicable laws and regulations of the Kingdom of Saudi Arabia